Category Archives: General
With the help of some recent BPMA research, we’ve been taking a look at how customers make the most of branded merchandise in their marketing campaigns.
The survey took place at Marketing Week Live in 2015. It was completed by attendees of the event, most of whom are regular buyers of merchandise for their respective organisations.
Raising Brand Awareness
The results of the research show that the vast majority (around 7 in 10) of marketers use merchandise to raise brand awareness. As popularity has increased over recent years, many believe it’s how branded merchandise helps make your brand memorable that really…Read More...
Drinks bottles are the essential partner for those who love the outdoors.
As well as a fantastic range of promotional mugs, both earthenware and bone china, here at the Mug Shop we also offer a splendid range of sports bottles that offer great branding opportunities.
La Roda Drinking Bottle
One of the newest additions to this extensive range is the La Roda aluminium drinks bottle. Designed for tough use, these robust bottles feature a 500ml capacity for your favourite beverage, a secure, leak-free screw top and a handy caribiner clip for ease of carrying.
The La Roda range comes in three colours: light…
There are mugs and there are mugs but our ‘Essential Mug Collection’ may be all you need. Here we list, in order of popularity, the best-selling mugs in the UK.
Cambridge mugs are No.1
The Cambridge is the stalwart of the promotional mug market and it’s not difficult to see why. Cambridge mugs offer fantastic value for money and are available in a wide range of coloured glazes as well as white. With a big all-round print area and a large capacity of 330ml the Cambridge is a great platform for your brand.
Sparta promotional mugs are a close second
Second by a…
Good quality, well designed and superbly printed mugs are what we’re all about here at Mug Shop but to make your branded mugs really stand out, there are a number of accessories that may be considered.
Stuff them with a t-shirt
Presenting a promotional mug with a matching and complementary t-shirt has become an increasingly popular and fun way to enhance clients’ messages and underline their brand. Round necked t-shirts work best in this regard as they are usually made of lighter cloth that can be rolled-up or scrunched to fit nicely inside a promotional mug.
Imagine your customers’ delight when they…
Mugs at the double
So, you’ve left it late to get your promotional printed mugs? Don’t worry though, we can rush them to you ‘at the double’ in 3 to 5 days but, and herein lies the rub, speed of delivery depends largely on the nature of your artwork and the print method that will be required to produce it. Some print methods are entirely suitable for an express delivery service but some are quite definitely not. Let us explain further …
Screen print is ideal
If your design is composed of spot colours it will be suitable for screen print and…
Printed, branded, logo mugs remain one of the UK’s most popular promotional items. So to make your mug stand out from those of your competitors, it is worth considering some added value features, such as the following:
Handle flashes are produced by a single brush stroke along the width of a handle. This hand finished touch adds a special character to the product and may be achieved using precious metals or colour. Decorative handle flashes add a touch of class and elegance to promotional mugs, whether they be earthenware, bone china or porcelain and ensure a distinctive look and…
A mug is a mug is a mug, right? Well, not if you become a little more creative …
Here’s 10 different ways to use a branded mug that have been reported to us by our some of our clients (in no particular order):
1. It seems that the most common use, other than as a drinking vessel, is as a desk tidy. Mugs can be found in most offices, sitting on folks’ desks, acting as a perfect storage unit for all manner of items such as pens, pencils, paper clips, etc.
2. Next in line is the use of a promotional…
In the view of marketers, a quality promotional product that is memorable is the key to campaign success.
Where are promotional products used?
There are several ways in which promotional items are used and they are as follows:
Brand awareness – 74%
Exhibitions, seminars or conferences – 59%
Direct mail campaign – 19%
Incentive programmes – 15%
Recognition programmes – 9%
Such a wide spread of usage shows just how flexible are promotional products, coming as they do in a massive range of guises and in a range of prices to suit most budgets.
What creates a successful product?
When marketers were asked what aspects of a promotional product…
Promotional Colour Match mugs allow you to specifically colour-code your branded mugs to your corporate identity.
Free yourself from stock colours
Promotional mugs come in a wide range of standardised coloured glazes – white and black, of course, and then grey, yellow, racing green, light blue, reflex blue, midnight blue, ivory, cranberry, orange, and purple, for example. This is all very well if your company colour is a match for any of these stock glazes but what if your corporate identity relies heavily upon the recognition of a specific pantone colour?
Well, now you don’t have to limit yourself to just the…
We believe we offer exceptional quality and unrivalled service but let’s spell out why in detail.
1. Artwork service: We offer our own in-house artwork service FREE of charge and if you don’t have your own artwork available we can design your mug artwork from scratch.
2. Fast turnaround: we can turn your job around quickly, often within 24-48 hours if required.
3. Product sourcing: as well as the wide range of mugs already available via our website, we can source just about anything, just ask!
4. Price Match Guarantee.
5. Customer service: We pride ourselves on our levels of customer service from the…