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Why Promotional Merchandise Still Has a Place in Your Marketing Mix

The start of a new year is upon us and, for many business owners, it’s the perfect time to reassess current marketing strategies and objectives. The last 12 months have been pretty rocky ones, in economic terms, due to the turbulent nature of events such as Brexit and the US election.

Consider promotional products in 2017

So, 2017 is a good opportunity to take stock of your marketing plans for the year and learn how to maximise the value of promotional products. Branded merchandise is a highly effective marketing tool, as it can be produced at very competitive prices and has the potential to substantially increase both reach and exposure.

This guide to the power of branded merchandise will explain why you should be investing in promotional mugs, cups, and other items.

Everybody Loves a Freebie

The simplest way to use promotional items is as freebies and giveaways. Customers love getting something for nothing, so if you can produce these perks affordably, you’ll make back the expense in brand exposure in no time. You’re, literally, putting a reminder of your company in the hands of your target audience. Try to focus on objects that have a long shelf life, so that their impact is naturally extended.

Gifts Lead To Loyalty

Or, alternatively, you could make your branded items part of a loyalty scheme. For instance, lots of companies offer promotional mugs as ‘free’ gifts if a customer buys a certain product or makes a specific number of purchases. This encourages interaction with the brand and shows people that you really do value their time and investment.

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